Domain marketing is today’s modern day billboard. But, instead of just sitting idle on a lonely highway roadside, the current state of domain marketing is on the Internet. And not just the Internet at home or work. It’s following you on your mobile phone as well.
Your company domain(s) are your modern day billboard. Whether you like it or not, your domain name is an important part of your branding efforts. Your domain name goes on your letterhead, business card, printed materials; it must be spoken verbally over the phone, presented in email communications, and appears in the search results when your site ranks well on important keyword searches. Because of all this, your URL must be able to fit into your long-term branding strategy.
Choosing a name that is relevant and rich in keywords for your product or service will enhance your chances of being found in the search engines. But now Internet savvy companies are turning to using additional domain names to promote their products and services. Many major brands and their ad and marketing agencies are purchasing additional domains that are exact match keywords or search terms that consumers type in their browsers as a search query.
An example of a company using organic keyword domains to enrich their Domain Marketing network would be the search term- Student Loan. If clicked you’ll see you are directed to it’s owner’s site, Citi Bank, which advertizes information on their student loan programs.
Domain Marketing is becoming a lot more than just owning you primary domain name. Business’s that are looking forward are investing in an advanced key phrase strategy that includes plenty of generic keyword domains. So think of how your company or business could benefit by using advanced Domain Marketing, and these keywords and key phrase techniques.
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